The 11th Element - Unlocking Your Master BluePrint For Wealth and Success

The setting was Crans, Switzerland on a sunny Saturday morning in August 1969. I was at a café, sipping hot chocolate with a 70-year-old man who had amassed a vast personal fortune after founding and building a multi-billion-dollar Fortune 500 company.

I relished the opportunity to discover the secrets of that kind of extraordinary, monumental success. Finally he set down his cocoa and said, “You’ve been peppering me with questions. Now let me tell you the secret.…”

I sat with rapt attention for hours as he introduced me to the little-known strategies, mindset, and tactics he used to found and build Manpower, Inc. into the world’s largest temporary help service, raking in billions in revenue.

“The process of creating wealth includes many elements,” he told me. “They’re all important, but there’s one element that’s the glue, the ‘master controller’ that holds them together and makes them all work. I became a master at working with that little-known element, and when you do, the highest levels of business success and wealth can be yours too.”

That man was Aaron Scheinfeld, my grandfather.

We talked for hours, my grandfather and I. And over the 12 months that followed, he began teaching me his system for tapping into what I’ve come to call “The 11th Element” to create business success and wealth.

Why do I call it “The 11th Element?” Because many success and wealth-building systems have been created and offered over the years, and most of them discuss or center around some combination of ten elements the authors claim are necessary for creating total success.

Unfortunately, my grandfather died before he could complete my 11th Element education. I applied what I learned from him in the years that followed and became a millionaire by the time I was 31.

Then I had a seven-year bout with “Murphy’s Law,” where I lost everything and actually went $153,000 into debt. I didn’t understand what was happening to me, and I became very confused and angry. And I wasn’t able to go to my grandfather and say, “What didn’t you tell me?” or “What am I missing?” or “What else do I need to know here?”

I was on my own.

Through those extremely stressful seven years, and by applying the core strategies my grandfather taught me, I was able to piece together the other parts of the system he didn’t have time to teach me. I developed the complete system I use now, and I applied it to dig myself out of my financial “hole,” rebuild my career and finances, soar much higher than I had in my first 31 years, and improve my quality of life in the process.

Now it’s your turn to find out what I originally discovered in that Swiss café, the missing pieces I collected during the years I spent with “Murphy,” and the numerous refinements I’ve added to the system by working with it on my own projects, and with clients, associates, and customers.

Let me begin your education by asking you a few questions. Have you ever wondered how some people come up with one winning business idea or venture after another? Or wondered how you really did it if you’ve already done it yourself?

Have you ever wondered how some people always seem to be “in the right place at the right time” to produce amazing results, say “just the right thing” to close the sale, or always find a way to “get the job done,” no matter what obstacles they encounter? Some people seem to lead “charmed lives” and have a “knack” for unusual success.

Have you ever imagined the kind of wealth and business success you could create if you only had the right idea, the right plan, access to the right people, the right skills, the right funding and resources, or used the right system?

This book reveals how to master and apply these four critical skills, and it illustrates how my grandfather and I, and many other entrepreneurs applied The 11th Element to become wealthy and create lifestyles most people only dream about.

I’ve used The 11th Element myself to become a multi-millionaire, make selected clients multi-millionaires, and generate millions of dollars in highly profitable sales (on and off the Internet) across multiple industries including telecommunications, software, computer hardware, information technology, personal growth, business development, direct marketing, and healthcare.

I’ve never been interested in the complexity of a Fortune 500 company, but in the early days of my career, I tapped into The 11th Element to become a top salesperson for a computer reseller, and I produced extraordinary results as a Sales Manager, Corporate Communications Manager, Regional Manager, Director of Marketing, Vice President of Marketing, consultant, and entrepreneur.

In more recent phases of my career, I applied The 11th Element to:

You’ll also discover dozens of examples that illustrate how my clients and associates applied The 11th Element to start businesses, build businesses, grow their incomes and net worths, create new careers, write best-selling books, help others create successful businesses, and more.

Thousands of entrepreneurs, managers, executives, network marketers, and individuals worldwide have applied The 11th Element to produce extraordinary results, in less time, with less effort, and a lot more fun—across virtually every industry and niche. For example, by applying the The 11th Element system:

People who are plugged in to the kind of raw power supplied by The 11th Element are the innovators of the world. They consistently create breakthroughs and the success stories you hear about and see in the news.

It doesn’t matter if your interest is in a web-based business, a home-based business, a network marketing business, a small business, a multi-million-dollar business, or a multi-billion-dollar business. It doesn’t matter if you want to create wealth by trading stocks or bonds, buying and selling real estate, or making other investments. The 11th Element can be applied to dramatically improve the results you produce.

Regardless of how effective your promotion, operations, recruiting, distribution, selling system, marketing strategy, or any other aspect of your business might be, The 11th Element provides the “missing link” that pulls it all together in ways you haven’t seen yet, acting like a catalyst to create extraordinary success and exponential growth. The 11th Element is truly the ultimate tool for creating business success and wealth.

You and I (and everyone else who reads this course) are very different. We have different wants, needs, challenges, and goals. We have unique backgrounds, personalities, environments and situations. Yet we have one major thing in common. We both have what I call “gaps” that we must find ways of bridging.

If you’re like me and most people I speak with, you’re usually clear on what your goals are and what specific results you want to produce. You might want to increase sales and profits, reduce expenses, increase your income, attract and retain top talent, create a new product or service, solve a problem, outfox a competitor, quit your job and replace the income by doing something you enjoy more, or choose a business to start or buy.

What you’re not always clear on is what the best way is to get from where you are now to where you really want to be—the best way for you as a unique individual to achieve your goals and produce your results. Not knowing how to get from where you are now to where you really want to be is the “gap” I referred to earlier.

At its core, the process of creating successful businesses and wealth consists of bridging a constant stream of gaps like this: “I’m here. I want to get there. What’s the best way for me to do it?”

In all the success stories I’ve personally participated in, I began without knowing how to produce the results I later produced. I began without always having the contacts, ideas, skills, knowledge, and resources I ultimately needed and used to succeed. But I always began with the absolute confidence that I could apply The 11th Element system to bridge all the gaps necessary to find what I needed and produce extraordinary results.

To maximize the results you produce, you need a proven system for bridging your own gaps on a daily basis—for finding the people, ideas, resources, techniques, and strategies you need to produce your own extraordinary results. That’s what you’ll get from this book.

By applying the simple “what to do” and “how to do it” secrets you’ll discover in this course, you can achieve at levels far beyond what you may imagine to be possible, no matter how large or small your goals or vision are.

Like a computer and the Internet, The 11th Element is an extremely powerful and versatile tool that can be customized to produce virtually any result. The following applications of the system are only a small sample of what’s possible for you:

Opportunities: Find the opportunities (jobs, businesses, investments, partnerships, etc.) that hold the strongest potential for helping you create business success and wealth.

Sales and Marketing: Increase your sales (phone, retail, direct, Internet, mail order, etc.), improve your lead-generating systems, increase your lead-to-sale conversion ratio, dominate your market niche, and leverage your sales and marketing to full advantage.

Product Development: Enhance your existing products or services, and/or add new products and services that can increase your sales and profits.

Human Resources: Attract and keep the top talent (part-time, full-time, or independent contractors) you need to succeed.

Finance: Raise the funding needed to start or grow your business—whether by internal cash flow, bank loan, private investors, a public offering, or other sources.

Motivation: Discover and implement effective strategies for training and motivating employees and sales teams to consistently produce at peak potential.

Administrative Issues: Find the most efficient and cost-effective ways of processing your administrative work—through outsourcing, technology, human resources, or a combination.

Morale, Productivity, and Stress Reduction: Increase job satisfaction, team spirit, and excitement, and reduce the stress associated with rapidly approaching deadlines, not achieving your goals, customers breathing down your neck to produce specific results, or your business going through a difficult time...while increasing your levels of enjoyment, focus, and productivity.

Before continuing, I have to warn you that The 11th Element is based on core concepts you may not think about much, especially within a business or wealth-building context. The entire system rests on a foundation you don’t usually hear about when you consult “the experts” about creating business success and wealth.

Many people who discover The 11th Element for the first time instantly recognize the power and potential of the system and are excited to apply and master it. Other people recognize the core concepts and notice that they somehow feel familiar. These people will tell me, “It’s like I’ve known it all along, but now a spotlight has been shined on it and I see things more clearly.”

Still other people experience resistance to the material or notice tremendous skepticism being triggered. If you notice such a “negative” reaction. I urge you to carefully monitor and manage it, and recognize that the source of your reaction may represent the barrier that has been holding you back from growing your business and wealth to full potential. It’s always useful to remember what Albert Einstein said: “If at first the idea is not absurd, then there is no hope for it.”

This is why I said that the first of the four steps required to tap into The 11th Element is to shift your mind-set. To absorb what you’ll discover here, you must approach it with an open mind and be willing to do some serious “outside-the-box” thinking.

Think of this course as if it were a jigsaw puzzle. When you put together a jigsaw puzzle, you dump all the pieces on a table, and at first it doesn’t look like much. Then you start putting the pieces together, and slowly but surely, it starts to look like something. Finally, when enough pieces are in place, the “big picture” explodes into view.

You’re about to receive a new set of pieces to the puzzle called “how to create business success and wealth.” Once you add them to the pieces you’ve already acquired, a new “picture” will explode into view for you, and you’ll be empowered to create success breakthroughs at breakneck speed.

The new puzzle pieces will come in the form of a seven-step process that will be introduced to you in the next chapter—after an important foundation has been laid. The remaining chapters of the course will then describe the seven steps in full detail.

You’ll find the new puzzle pieces particularly enlightening if you’ve tried other “how to build business and wealth” systems but didn’t produce the consistent results you wanted. As you’ll soon see, there’s a lot more to creating business success and wealth than just modeling what others have done, having a strong desire, setting goals, writing a great business plan, having a successful mentor, hiring great people, visualizing, using your “subconscious mind,” or being persistent.

It is my sincere hope that The 11th Element will help you make major changes in your business and life, no matter what you want, or what challenges you’re facing right now.

My intent is to plant seeds within you that will continue to germinate and grow long after you read the last page and put this course down. I want to stimulate new thinking in you, new ideas in you, and new possibilities for your career, finances, and business.

My intention in writing this course is to open a doorway for you that connects the visible with the invisible, the seen with the unseen, the known with the mysterious. Albert Einstein also said: “The most beautiful emotion we can experience is the mystical. It is the power of all true art and all science. He to whom this emotion is a stranger, who can no longer wonder and stand rapt in awe, is as good as dead.”

Having said this by way of introduction, let’s open the doorway, walk through it, and take our first step together toward discovering how to tap into The 11th Element to create business success and wealth.

Introduction To The 11th Element